... and some parts of it are interested in what we do. So here's Dan Tunstall (Big and Clever) in Left Lion, a magazine in Nottingham for hip young people...
...and the hip late-middle-aged Mike Gerber (Jazz Jews) in Jewish News
...and the hippest owner of a bus pass in the North East, Peter Mortimer (Camp Shatila) in Tynedale Life
... just don't mention the word hip in front of the Dundee crime writer Russel McLean (The Lost Sister), reviewed on CrimeSquad, or he'll make you need a replacement